According to recent survey of some software companies, the result depicts that the video will be one of the top marketing trends in the year 2017.   Video is an untapped channel of content marketing and is the apt way of reaching clients.  The survey states that 65% of the viewers watch more than ¾ of a video, 33% of tablet user spend around one hour per day watching videos, 28% of Smartphone users watch at least one video each day. As a whole the stats show that 78% of people watch video online every week and 55% of people watch video online every day.

Video and Healthcare Website Design: The Face of your Practice

Video incorporated into your home page design presents a unique opportunity to introduce hospital or healthcare organization before a user proceeds to the navigation. A few minutes is enough to show a prospective Patient Scheduling system  around the facilities, give him or her a chance to meet some of your doctors, and highlight the initiatives, specialties, and philosophies that make your healthcare organization stand out. 59% of senior executives agree that if both text and video are available on the same page, they prefer to watch the video moreover, 54% of senior executives share work related videos with their colleagues at least weekly.

Testimonials: Using Video to Share Experience

Before the treatment there are thousands of question that strikes the patients mind, what will be the treatment process?  Will I feel that I’m in good hands? Will all my questions and concerns be answered? While choosing health care patients try to understand what they can expect after they make the appointment. When a patient tells his or her story in a video testimonial, it’s an authentic, personal way of showing just what the experience will be like. It will be more engaging and powerful than the written testimonial. Video is taking over as the modern platform for sharing healthcare narratives and also become a valuable social media material. A variety of videos can be incorporated into healthcare campaigns, from patient education, to doctor intros and testimonials.

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